Sony is on rampage. Right next to A7 and A7R, the company released another beautiful and capable digital camera – the DSC-RX10. It’s a camera that really has no direct competitor. With the big 8x zoom lens it could hardly be called as ultra zoom, but it looks like one. The main feature that sets it apart from other ultra-zooms is the sensor. It is the same unit used in RX100 II camera; smaller than APS-C sensors in mirrorless cameras, but still significantly bigger from those found in other ultra-zooms. The result is exceptional image quality. Besides that, RX10 can record in RAW format, has a high level of customization and it could actually be the only camera an advanced amateur could need. No fuss with exchanging lenses and all of the manual controls at the fingertips.