On march 29. Sony announced new full frame E-mount lenses and next incarnation of its popular RX10 bridge camera. The lenses are FE 50mm F/1.8 and FE 70-300 F/4.5-5.6 G OSS. 50mm lens is particularly interesting for its attractive price tag – $250. This will be very popular alternative to quite pricey Zeiss FE 55/1.8 (around $1000). I can allready see it as part of a three prime lens combo (28/2, 50/1.8 and currently non-existing affordable 85/2).