Nikon and I seem share a common belief in a thing called a second chance. A year ago Nikon 1 V1 hit the market as company’s first mirrorless offering. It took pictures, but that’s about it. It didn’t appeal to advanced users, and the not-so-advanced crowd also avoided it due to various reasons. Hence this autumn’s price reduction; it plummeted from insane $899 all the way down to around $299 in some stores. Low sale figures are not the only reason responsible for the price drop; shops had to get rid of the supplies before the all new V2 came out. And it’s good they have because the V2 is a completely different and quite desirable camera.