5D Mark III is the latest full frame model from Canon, following the footsteps of its very popular but aging Mark II model. It brings a wide range of improvements and I was eager to try it in the field.
Canon had a habit of breaking price barriers in the past. First, it did it with 300D model back in 2003, which was the first DSLR priced at 1000 USD. In 2005. 5D saw the light of the day as first “affordable” full frame camera on the market. A lot of customers expected this price and feature breaking trend to continue, but it never happened again. All other cameras have had just incremental enhancements, feature by feature, and price level remained almost the same.
Several years later, in 2008. Mark II did shook the market again, but this time in a very unexpected way: video recording. Relatively large sensor made it especially appealing for indie movie makers who needed shallow DOF and large selection of different lenses. Very soon, camera became a selling hit, making its way even into mainstream video production (do you remember the episode of Dr. House shot entirely with Mark II cameras?).
Although it had its quirks and a lot to be desired from a professional full frame camera, Mark II became a sort of standard work-horse amongst a wide range of professional users, especially for wedding and landscape applications.
This year the latest incarnation hit the shelves – the 5D Mark III. It has a completely new and advanced AF system, higher burst rate and a range of improved options. The problem is, many believe it is what Mark II should have been from beginning, and there are still a few functionalities left out, like uncompressed HDMI output. Unfortunately, the price is still very high, slightly higher even from the only current competitor – Nikon D800. There was a hope Canon might introduce a really cheap full frame body, but instead we got a perfected high-end beast.
So is it worth 3000 Euros? Let’s find out.